    Generally speaking, the site traffic (traffic) is the site's traffic, is used to describe the number of users to access a Web site as well as the number of pages viewed by users and other targets, commonly used statistical indicators, including the number of unique visitors the site, the total number of users ( including repeat visitors), web browsing, the number of page views per user the number of users on the site, the average stay time.
   In addition, the site traffic has another meaning, that is, a Web server, the amount of data transmitted by the size of (data flow used bytes / 1000 bytes and other indicators to describe) in the network marketing, stated in general and Web site traffic The no-one correspondence between the actual data traffic.
    Web access is based on statistical analysis of site traffic to obtain the basic data, according to online marketing, the new observations related articles, Web site traffic statistical indicators can be divided into three categories, each category contains a certain number of statistical indicators. The specific site traffic statistics are through different ip log on to calculate, that is. The same machine in one day log on to the number of times no matter how far, in the traffic statistics recorded only as an effective landing, this method can provide a more scientifically calculated how many people log off the site, effectively preventing the site of the intentional refresh thereby increasing your site hits.
  (1) Web Traffic Indicators
  site traffic statistical indicators used to evaluate the effect of the site, key indicators include:
  · the number of independent visitors (unique visitors);
  · the number of repeat visitors (repeat visitors)
  · page views (page views);
  · number of page views per visitor (Page Views per user);
  · some specific files / pages of statistical indicators, such as the page displays the number of file downloads and so on.
  (2) user behavior indicators
  user behavior indicator mainly reflects the users is how to come to the site, the site stayed long visit those pages, the main statistical indicators include:
  · the user on the site of the stay;